Project
Fire Mist
Brief
Kaluna was selected to carry out a gentle re-branding exercise for Fire Mist LTD, as well as design and build a scalable content managed WordPress website.
The logo
We made some subtle changes to tighten the spacing and improve the clarity between the words “Fire” and “Mist”. Additionally, we made the dots (or the “spray”) within the fire icon a tad smaller—each “dot” is now the same size as the dot on the i of Mist.
Brand colours
We retained the brand orange from the current website, and shifted the hue of the supporting “purple” toward being a deeper, less intense supporting colour.
Website design
For the website design—we played on the rounded elements from the logo and font, and carried this over to include curved accents on some components.
We designed every component before heading to the build stage to ensure we had considered as many scenarios as possible before running into those issues during development.
Content writing
The website also required an adjustment to the sitemap. Meaning fresh website content was required to reflect the new sitemap. We teamed up with Yaz at XPR Communications, who put together the content for the newly created sitemap—and did a stellar job 👏 we look forward to working with XPR Communications again soon.
Performance
Google Lighthouse
(At the time of writing this), the website scores 100/100 for Performance, Accessibility, Best Practices and SEO on Google Lighthouse.
Website Carbon
The website scores an carbon rating of “A”, and is cleaner than 84% of all websites globally. View the test result on websitecarbon.com.
Deliverables
Brand identity, web development, web design, domains & hosting, content writing and website support.
Branding
Web design
Testimonial
Matt at Kaluna offered the exact service that we needed:
He redesigned our branding and fully rebuilt our existing website into a far superior, fast, user friendly experience that will enable clients to understand our service quickly and inspire them to get in touch.
Kaluna did a great job, we couldn’t be happier with our new website.